CRM (Customer Relationship Management)

CRM is a model for the company to manage organization's interaction with the customer. It use technology to organize, automate, and synchronize business processes.

Goals:

1. Find, attract and win new customer.
    
2.  Service and retain those the company already has.
    
3. Entice or attract former clients to return.
    
4. Reduce the costs of marketing and client service.

How CRM helps organization to understand their customer?

• Historical View
  This helps in reduced searching and correlating customers and to foresee customer needs effectively and increase business.
  
• Grouping
  Customers are grouped according to different aspects according to the type of business they do. This helps in focusing and concentrating on each and every customer separately.
  
• Customer Details
  Easy to track a customer accordingly and can be used to determine which customer can be profitable and which not.
  
• Opportunity of Business
  Organization's representatives will try to get business out of these customers by following up with them and converting them into a winning deal.